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Covid-19 - Changing your marketing approach

Updated: May 26, 2020

In these unprecedented times, we need to adapt the marketing messages that we are sending to our customers.

Here are a few things you should be considering:

1. Remote Working

If you are working from home or from a business with reduced opening times, let your customers know what hours you are open and available for and how they should communicate with you. Are you only taking orders over the phone now or maybe they have to email you. Make it clear what they should expect from your business.

2. Change you marketing strategy.

It might be frowned upon if you start offering mad deals and coming up with a new marketing campaign to boost sales. Brands have to think about how they want their brand to be perceived when the world starts to return to normal. The last thing you want to do now is appear tone deaf or opportunistic or otherwise taking advantage of the situation in any way. Adjust your marketing strategy to have short term, medium term and long term goals based on the current situation.

3. Use Social Media Wisely

Avoid making fun of the current situation (e.g. toilet roll stockpiling) and dont repost inapproriate things. Concentrate on sympathetic and helpful posts.

4. Work on your website.

Use this time to give your website an overhaul! Have you been thinking for years that you want to make changes to it, or get a new one built. Now is the time to collate the information you would like on the new website and start planning how you would like it to look. Remember Google likes at least 500 words per website page for it to rank.

5. Learn

Use this time to learn new skills which will help your business. Educate yourslef and your staff using online courses, YouTube videos and podcasts.

6. Plan Ahead

We won't be in this situation for ever. Focus on the future, what can you change in your business to help people or the community. People will remember how you handled your business at this time. How are you going to change what you do so that you can carry on trading in this uncertain future.

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