Marketing Strategy
Marketing Strategy
A marketing strategy will help you identify your best customers and understand their needs to then enable you to focus on implementing the most effective marketing methods to persuade them to buy from you.
Having an integrated and cohesive marketing plan is essential for any organisation wishing to grow, build brand awareness, drive sales by stimulating customer demand, increase market share and improve internal and external communication.
Each time you speak to someone about your business you are involved in marketing.
Any conversation is an opportunity to promote your business and increase sales. But you'll also need to understand how your market works, for example, where do your customers find out about your offer? So, your marketing strategy should cover how you measure up against the competition and what new trends to expect in your market.
A marketing strategy will help you identify your best customers and understand their needs to then enable you to focus on implementing the most effective marketing methods to persuade them to buy from you.
Having an integrated and cohesive marketing plan is essential for any organisation wishing to grow, build brand awareness, drive sales by stimulating customer demand, increase market share and improve internal and external communication.
Create your Marketing Plan
We can work with you on marketing strategy and design a marketing plan, which will explain how to put your marketing strategy into action. We can help you determine which marketing techniques to use, whether that's through advertising, online through your website or social media, via offline networking and going to trade shows, through direct marketing, and so on.
Choosing the right marketing method is vital to ensure you reach customers. We can also help you set marketing budgets and deadlines.
As with any plan, progress should be regularly measured and reviewed to see what's working and what isn't, so you can set new targets as your market changes.
What Our Customers Say
"Every Cloud Arts & Crafts approached Angela on the recommendation of a friend and have been delighted with the outcome for our organisation. We wanted to explore and develop an appropriate marketing strategy for our charitable co-operative (based in Swindon) and was immediately impressed with her personable and professional approach.
She not only redeveloped our website on a new more suitable platform and created an e-marketing tool for us, she also provided comprehensive training alongside these developments to enable us to carry forward our new strategy.
Angela has been very flexible and responsive in meeting the needs of our organisation and has tailored her work to us. We continue to appreciate her support, as and when called upon. We are delighted to recommend her"
Anne Billingham, Every Cloud Arts & Crafts
Range of Marketing Services
At Indigo Lime Media, we offer a wide range of affordable marketing services under one roof, from marketing and advertising, digital marketing and social media, graphic design and website design. No matter how big or small the project, we want to help you. We want to make you look good, as cost effectively as possible.
The first touchpoint in our marketing process involves an initial meeting or phone call to understand more about your company and what you hope to achieve. This will also allow us to explain our processes in a bit more detail. We will also discuss what kind of budget you want to commit.
Have a look at our customer testimonials.