Updated: Jun 21, 2020
Social media and business have become essential bedfellows. That means tapping into the power of social media is essential for today’s business leader.
Social media is the reason your competitors have gained on you. In some cases, they’re even running circles around you. They generate leads that are cheaper and flow more freely, they’re closing deals faster, and the people in charge of purchasing decisions remember them more readily.
And where are you right now?
It’s no surprise that social media marketing is essential for your business.
Here’s a summary of the Social Media Statistics for 2020: 💜3.5 billion social media users worldwide.
💜Facebook is the most popular social media platform.
💜90.4% of Millennials, 77.5% of Generation X, and 48.2% of Baby Boomers are active social media users.
💜Users spend an average of 3 hours per day on social networks and messaging.
💜73% of marketers believe that social media marketing has been “somewhat effective” or “very effective” for their business.
💜54% of social browsers use social media to research products.
💜71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
💜49% of consumers depend on influencer recommendations on social media.
💜500 million daily active Instagram stories are uploaded worldwide.
💜91% of all social media users access social channels via mobile devices.
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