Content Marketing is a digital marketing strategy in which companies create honest, transparent and educational content consistently for an ideal buyer profile.
It is a long term strategy whereby instead of pitching your products or services, it focuses on building a strong reationship with your target audience by giving them truly relevant and useful content to help them solve their issues.
Why is Content Marketing important?
There are a number of ways in which content marketing helps your business:
Educate your leads and prospects about the products and services that you offer
Improves your brands awareness
Helps with SEO as people stay on your website page for longer
Helps with Social Media enagagement as people spend more time reading your post so this signals that this post is worth reading!
Boost conversions as it builds trust as you become an authority on a particular subject.
Builds relationships between your customers and your business
Allows you to connect with your audience to show them how your products and services can solve their pain points and challenges
Creates a sense of community around your brand
Now that you begin to understand why your business should invest in content marketing, we can look at some examples so you can decide which types of content you would like to create:
1. Social Media Content
Social Media platforms offer a plethora of opportunities and ways for you to share your content and connect with your audience. Social media content is a mixture of anything you think your followers would find interesting and increase engagement.
2. Blog Content Marketing
Blogs are a powerful type of content for inbound marketing and sharing educational, customer-related, or product-related information with your customers and target audience. Blogs can convert readers into customers, boost brand awareness, and build relationships with your audience.
You need to decide on the goal of your specific blog, and use it to share links to your social media pages, promote other blog content by linking to various posts, link to your partners’ websites and products, or write about your product line.
When it comes to your content marketing strategy, blogging should be on there. 52% of marketers agree that blogging is the most critical marketing tactic.
3. Podcast Content Marketing
So many businesses have started creating podcasts and they have become a popular content medium because of their convenience — people can enjoy them while relaxing or on-the-go.
As well as helping improve brand awareness, podcasts build relationships with audience members, and allow companies to promote their products, services, and partners.
4. Video Content Marketing
From traditional TV Commercials, to YouTube, Snapchat, Vimeo, and even Facebook Live and Tik Tok, it's no secret that video has becomean essential part of our everyday lives.
Video marketing can boost conversions, improve ROI, and help you build relationships with your audience members. It is then a good idea to share your video marketing content on social media platforms, website pages, or on your partners’ websites thus expanding your reach across different media.
5. Paid Ad Content Marketing
Organic traffic created by content and inbound marketing is becoming increasingly popular among all types of businesses. But that doesn't mean that paid content and ads are ineffective for reaching your target audience. Paid content ads can help you reach a broad but targeted audience.
According to Social Media Examiners own research data, on average 64% of business owners are spending 6 hours or more, every single week, creating social media content!
Ask yourself - what do you love to post about? If you love your posts then hopefully other people will too.