Step 1 - Goals and Planning Social media planning should be used to determine the type of audience you are reaching out to but first you need to work out your goals. These could be Brand Awareness, Driving Sales and Leads, Building Loyal Customers, Becoming an Expert in your field. Once you have decided on your goals you can start the planning stage. Step 2 - Choosing the right social media platforms for your business You do not need to participate in as many social media p